IQA the brand was founded by Sadiqa Awab in 2021. The brand focuses on a design ethos of pieces made to last beyond the season with a focus on craftsmanship.

IQA aims to create modern, functional, considered design. Offering reinvented classics and wardrobe staples rooted in contemporary culture.

Customers can expect an eclectic mix of eastern and western silhouette that are comfortable yet refined.